Menu Trending, the Truth on Who Decides What We Eat

Remember when menu trending buzzwords like low-fat and low-calorie, sugar-free was everywhere?  Found on menu’s to granola bars and chocolate chip cookies. These menu trend buzzwords were synonymous with healthy living. Then it began to gradually take on another meaning. Consumers were becoming educated on what they were consuming. Sugar- free is just another word for aspartame, an artificial sweetener gaining increasing evidence of being a serious health risk. One ingredient found in aspartame is methanol, which is a chemical used to make antifreeze.

Today’s Menu Trending Buzzwords

Ingredient/
  Term
Penetration Growth
Gluten 3.2% 72.5%
Grass-Fed 1.2% 43.8%
Quinoa 1.9% 30.3%
Farro 1.2% 30.3%
Vegan 2.9% 19%
All Natural 4.3% 15.4%
Local 6.7% 8.3%
Organic 9.2% 6.4%
Whole Wheat 15.3% 6.1%
Diet 1.5% 1.3%
Fat Free 6.3% 0.2%

source: http://www.datassentialsurveys.com/mtd/newsletter/2012/130/index.html

Gluten is making a huge headway, which up until 5 years ago no one knew about.  For some of us it is a medical condition, for others they believe it’s a path to a healthier lifestyle

Although consumers, myself included, may not know what the labels truly mean just yet, we understand the general implication, food that is better for us.  Or is it? Are we falling for another marketing ploy or are there substantial benefits to eating organic, gluten-free, grass-fed versus the conventional produce.

I found out a local Vancouver chef, only imports organic produce within Canada, asserting that the USDA organics label is worth shit. What the hell, what have I been eating the past few months, paying double for organic produce?

In the next few weeks I will be launching a Food Series: Demystifying Our Food. Along with Hello Vancity,  we will be on a mission to uncover the truth behind what we are consuming.

What does organic exactly mean and does it justify their prices? Since when has the label “organic” changed to “all natural” and why?  Farmed versus Wild, Grass fed versus Grain fed, Fair Trade isn’t as fair as we like to think. In the next few weeks I and a team of bloggers will be featuring local farmers, chefs and businesses around Vancouver, BC.  Stay tuned.